FaceBook Facts:
- 600,000,000 active users and expected to double in next 12 months. 1 in every 13 people on earth.
- 48% of 18 to 34 year olds check FB right when they wake up.
- 28% check their FB on their smart phones before getting out of bed.
- The 35+ demographic now represents more than 30% of the entire userbase.
- There are 206.2 million internet users in the U.S.. That means 71.2% of the U.S. internet audience is on FB.
- About 70% of the FB userbase resides outside the USA
- 57% of people talk to people more online than they do in real life
- 500 billion minutes are spend on Facebook every single month.
Google AdWords vs Facebook Ads
Another online marketing benefit offered by Facebook is the option to use their Pay Per Click advertising. In the Facebook universe these are known as Facebook Ads – which seems obvious, but online, things are not always obvious!
Google AdWords and Facebooks Ads are Pay Per Click… each ad is shown (this is called an impression) and you pay when someone actually click on the ad.
While the mechanism for figuring ad payments is the same (PPC or Pay Per Click) the basis for showing an ad differs drastically between Google AdWords and Facebook.
On the surface, the ads themselves are similar. While they may or may not have a picture included, the text or content of the ad is short and presented in plain and simple text. Ads are displayed off the side in vertical stacks or within the body of the page’s content. For the most part, these ads are subtle and unobtrusive.
However, the Ad Display Criteria is where the biggest differences lie.
In Google, AdWords are shown on the pages generated with Search Results as well as on website pages related to the Ad’s specified search term. This means that Google AdWords are displayed using a mechanism of which terms are being used in online searches. As AdWords have developed, in some instances they are also displayed according to the geographical location of the person doing the Search.
Facebook actually takes an entirely different approach – Facebook Ads are displayed in front of PEOPLE who meet the demographic requirements that you have chosen.
To simplify further, Google AdWords are displayed based on the content of the page where they are shown and Facebook Ads are shown based on the interests, and even the physical location, of the person doing the looking!
As you can see, there is a radical difference between Google AdWords and Facebook Ads.
This is one of the reasons that I feel that Facebook Ads may be far more beneficial for offline businesses.
It is also important to note that when creating a Facebook Ad, you have the choice of sending people who click either to an offsite web page or to a specific Facebook Fan Page.
All in all, I consider Facebook a strong option for offline businesses, since you have the ability to target both demographically and geographically. The potentially viral effect that is inherent in the Facebook culture is another good reason for adding Facebook in to your online advertising mix.
If you would like to set up an appointment to learn about FaceBook Advertising or any of our other Services, please contact me:
email: sandy@belocalgroup.com
cell/text: 425.890.0878